Person Reading Marketing Report

Marketing and Communications

Communicate your brand.
In 1952, The Conference Board debuted its first marketing conference in New York City. Today we host more than 28 events related to marketing, branding, and communications. Through an extended network and the strong statistical base of our Consumer Research Center, we offer senior marketing and communications executives the opportunities to share knowledge about branding strategies, innovations, and building employee brands.

Featured Programs:

The Consumer Research Center (www.conference-board.org/economics/crc.cfm)

Consumer Spending Trends (www.consumerspendingtrends.org/)

Consumer Internet Barometer (www.consumerinternetbarometer.us/)

Events/Forums

Conferences

The Marketing Effectiveness Conference
Achieving Results

Corporate Image and Branding Conference
New Rules and Challenges in a Global Marketplace

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Councils

Asia-Pacific Communication and Marketing Council
This council draws on the expertise of its members, augmented by insights of respected leaders in the fields of public relations, public affairs, investor and legal communications, employee relations, community relations and communications technologies.

Council on Corporate Brand Management
Provides state-of-the-art discussion leadership focusing on key branding issues and management practice.

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Research Working Group

Stakeholder Engagement on the Global Stage/Special Focus: China
This working group will provide companies with the opportunity to meet with corporate peers and international nongovernmental organizations (NGOs) and stakeholder leaders to build relationships and learn from one another.

Publications

Executive Action Reports
Precision Marketing: Five Ways to Make Better Marketing Investment Decisions Five principles are presented that can help companies make better marketing decisions by refocusing their concentration and perception of customer behavior — and in some ways redirecting their delivery investments.		What Others Think of You Matters: Manage and Boost Your Corporate Reputation Using Social Media Podcasts. Blogs. Virtual Worlds. Today's media landscape is evolving, stretching far beyond traditional radio, television, and print, and the days of managing your company's reputation with just a press release are history.
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Research Reports

Managing and Measuring Return on Marketing Investment
This report documents the research findings of The Conference Board's Working Group on Managing and Measuring Return on Marketing Investment (MROI).

A Marketer's Guide to Discretionary Income

About 73 million households in the United States have some discretionary income at their disposal, up from nearly 57 million in 2002.

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